Your privacy is important to us. At Simple Social (this is the trading name of Barroux Pty Ltd, an Australian Company), we have two fundamental principles:
- We store personal information for only as long as we have a reason to keep it.
- We aim for complete transparency on how we gather, use, and share your personal information.
Who We Are and What This Policy Covers
Information We Collect
We only collect information about you if we have a reason to do so — for example, to provide our Services, to communicate with you, or to make our Services better. We collect this information from three sources:
- If and when you provide information to us,
- automatically through operating our Services, and
- from outside sources.
Here’s the information that we collect.
Information You Provide to Us
We collect information that you provide to us directly. Some examples:
- Basic account information: We ask for basic information from you in order to set up your account. For example, we require individuals who sign up for a Simple Social account to provide an email address and password. You may provide us with more information — like your address and other information you want to share — but we don’t require that information to create a Simple Social account.
- Content information: You will likely provide us with information about you in draft and published content (a Simple Social post that includes biographic information about you, or any media or files you upload).
- Communications with us: You may also provide us with information when you respond to surveys, communicate with our development team about a support question, or sign up for our newsletter. When you communicate with us via form, email, phone, live chat, or otherwise, we store a copy of our communications.
Information We Collect Automatically
We also collect some information automatically:
- Log information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services.
- Usage information: We collect information about your usage of our Services. For example, we collect information about what happens when you use our Services (e.g., page views, post creation other parts of our Services) along with information about your device (e.g., screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our Services to you, get insights on how people use our Services so we can make our Services better, and understand and make predictions about user retention.
- Location information: We may determine the approximate location of your device from your IP address. For example, we collect and use this information to calculate how many people visit our Services from certain geographic regions. We may also collect information about your precise location via our mobile apps (like when you post a photograph with location information) if you allow us to do so through your mobile device operating system’s permissions.
- Stored information: We may access information stored on your mobile device via our mobile apps. We access this stored information through your devices operating system’s permissions. For example, if you give us permission to access the photographs on your mobile device’s camera roll in order to post Simple Social posts to Instagram.
Information We Collect from Other Sources
We may also get information about you from other sources. For example, if you link a social media provider (like Facebook) to your Simple Social account, we’ll receive information from that service (e.g., your username, basic profile information) via the authorization procedures for that service. The information we receive depends on which services you use or authorize and what options are made available to our Services from other sources.
How and Why We Use Information
Purposes for Using Information
We use information about you for the purposes listed below:
- To provide our Services. For example, to set up and maintain your account, create posts, schedule posts and deploy posts.
- To ensure quality, maintain safety, and improve our Services. For example, by providing automatic upgrades and new versions of our Services. Or, again as an example, by monitoring and analyzing how users interact with our Services to develop new features that we believe will improve our Services.
- To market our Services and measure, gauge, and improve the effectiveness of our marketing. For example, by targeting our marketing messages to groups of our users (like those who have a particular plan with us or have been users for a certain length of time), advertising our Services, analyzing the results of our marketing campaigns (like how many people purchased a paid plan after receiving a marketing message), and understanding and forecasting user retention.
- To protect our Services, our users, and the public. For example, by detecting security incidents; detecting and protecting against malicious, deceptive, fraudulent, or illegal activity; fighting spam; complying with our legal obligations; and protecting the rights and property of Simple Social and others, which may result in us, for example, declining a transaction or terminating Services.
- To fix problems with our Services. For example, by monitoring, debugging, repairing, and preventing issues.
- To customize the user experience. For example, to personalize your experience by serving you relevant notifications and advertisements for our Services.
- To communicate with you. For example, by sharing tips for getting the most out of our products, by emailing you to ask for your feedback, or by keeping you up to date on Simple Social; or texting you to verify your payment; or calling you to share offers and promotions that we think will be of interest to you. If you don’t want to hear from us, you can opt out of marketing communications at any time. If you opt out, we’ll still send you important updates relating to your account.
Legal Bases for Collecting and Using Information
For those in the European Union we need to say something about our legal grounds for processing information about you under EU data protection laws.The use of your information is based on the grounds that:
- The use is necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your account — for example, in order to enable access to our website on your device or charge you for a paid plan; or
- The use is necessary for compliance with a legal obligation; or
- The use is necessary in order to protect your vital interests or those of another person; or
- We have a legitimate interest in using your information — for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalize your experience; or
How We Share Information
We share information about you in limited circumstances, and with appropriate safeguards on your privacy. These are set out below, as well as in the section Ads and Analytics Services Provided by Others:
- Third-party vendors: We may share information about you with third-party vendors who need the information in order to provide their services to us, or to provide their services to you or your site. This includes vendors that help us provide our Services to you (like Stripe, which powers our payments, fraud prevention services that allow us to analyse fraudulent payment transactions, cloud storage services, postal, email delivery services, customer chat and email support services that help us communicate with you, and cloud processing services which power Simple Social); those that assist us with our marketing efforts (e.g., by providing tools for identifying a specific marketing target group or improving our marketing campaigns, and by placing ads to market our services); those that help us understand and enhance our Services (like analytics providers); those that make tools to help us run our operations (like programs that help us with task management, scheduling, word processing, email and other communications, and collaboration among our teams); and other third-party tools that help us manage operations. Third-party vendors each have privacy commitments & policies of their own.
- Legal and regulatory requirements: We may disclose information about you in response to a subpoena, court order, or other governmental request.
- Social media providers: We may disclose information about you in response to a request for information from our social media providers (like Facebook or Twitter).
- To protect rights, property, and others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Simple Social, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
- With your consent: We need to share any information you choose to publish to a social media provider, with the relevant provider (like scheduling a post to Facebook). In all probability this information will then be shared by the social media provider with the wider public as a post on their platform.
- Aggregated or de-identified information: We may share information that has been aggregated or de-identified, so that it can no longer reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services, or share a hashed version of your email address to facilitate customized ad campaigns on other platforms.
- Published support requests: If you send us a request for assistance (for example, via a support email or one of our other feedback mechanisms), we reserve the right to publish that request in order to clarify or respond to your request, or to help us support other users.
Simple Social Posts
Any post created on Simple Social, which is linked to a social media profile (like a Facebook Page or Twitter Page) is visible to any Simple Social user who also has that social media profile linked to their account. A Simple Social post will be able to be edited by any user who has every profile which is linked to the post, also linked to their account. This is designed to give all authorized social media profile editors visibility over posts created using the Simple Social Service.
Information Shared to Social Media Providers
How Long We Keep Information
We generally discard information about you when it is no longer needed for the purposes for which we collect and use it — described above in How and Why We Use Information — and we are not legally required to keep it. For example, we retain user data for three months after subscription expiry in order to give the user time to resubscribe and continue using our Services.
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so. We monitor our Services for potential vulnerabilities and attacks.
You have several choices available when it comes to information about you:
- Limit the information that you provide: If you have an account with us, you can choose not to provide the optional account information.
- Limit access to information on your mobile device: Your mobile device operating system should provide you with the option to discontinue our ability to collect stored information via our mobile apps. If you choose to limit this, you may not be able to use certain features, like posting to Instagram.
- Opt out of marketing communications: You may opt out of receiving promotional communications from us by following the instructions in those communications or contacting us. If you opt out of promotional communications, we may still send you other communications, like those about your account and legal notices.
- Set your browser to reject cookies: At this time, Simple Social does not respond to “do not track” signals across all of our Services. However, you can usually choose to set your browser to remove or reject browser cookies before using Simple Social’s websites, with the drawback that some of our Services may not function properly without the aid of cookies.
- Close your account: You can close your account if you no longer want to use our Services. Please keep in mind that we may continue to retain your information after closing your account, as described in How Long We Keep Information, — for example, when that information is reasonably needed to comply with (or demonstrate our compliance with) legal obligations such as law enforcement requests, or reasonably needed for our legitimate business interests.
If you are located in certain parts of the world, including Australia, California and EU countries that come within the provisions of the European General Data Protection Regulation (aka the “GDPR”), you may have certain rights regarding your personal information, such as the right to request access to or deletion of your data.
European General Data Protection Regulation (GDPR)
If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
- Request access to your personal data;
- Request correction or deletion of your personal data;
- Object to our use and processing of your personal data;
- Request that we limit our use and processing of your personal data; and
- Request portability of your personal data.
You also have the right to make a complaint to a government supervisory authority.
California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (“CCPA”) requires us to provide California residents with some additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it. The CCPA also requires us to provide a list of the “categories” of personal information we collected in the last 12 months. The following are the categories of personal information that we’ll likely obtain from California residents, depending on the Services used:
- Identifiers (like your name, contact information, and device and online identifiers);
- Commercial information (like your billing information and purchase history);
- Characteristics protected by law (for example, you might provide your gender as part of a research survey for us);
- Internet or other electronic network activity information, (like your usage of our Services);
- Geolocation data (like your location based on your IP address);
- Audio, electronic, visual or similar information (like your Simple Social Post media);
- Inferences we draw (such as likelihood of retention or churn).
You can find more information about what we collect in the Information We Collect section above. We collect personal information for the business and commercial purposes described in the How and Why We Use Information section and we share this information with the categories of third parties described in the Sharing Information section. If you are a California resident, you have additional rights under the CCPA, subject to any exemptions provided by the law, including the right to:
- Request to know the categories of personal information we collect, the categories of business or commercial purpose for collecting and using it, the categories of sources from which the information came, the categories of third parties we share it with, and the specific pieces of information we collect about you;
- Request deletion of personal information we collect or maintain;
- Opt out of any sale of personal information; and
- Not receive discriminatory treatment for exercising your rights under the CCPA.
Australian Privacy Principles
The Australian Privacy Principles contained in the Privacy Act 1988, covers personal information that we collect. Information about what we collect can be found in the Information We Collect section above. We collect personal information for the business and commercial purposes described in the How and Why We Use Information section. Users are not required to provide any identifying information when registering with us. From time to time we may ask you to confirm your information is accurate and if not provide Simple Social with up to date information.
Contacting Us About These Rights
You can usually access, correct, or delete your personal data using your account settings and tools that we offer, but if you are unable to or would like to contact us about one of the other rights, scroll down to How to Reach Us for our contact details. When you contact us about one of your rights under this section, we’ll need to verify your identity before we disclose or delete anything. For example, if you are a user, we will need you to contact us from the email address associated with your account.
Controllers and Responsible Companies
The “controller” of data is Barroux Pty Ltd, a company incorporated in Australia, contactable at PO BOX 745, South Melbourne, Victoria, Australia, 3205.
How to Reach Us
Other Things You Should Know
Because Simple Social’s Services are offered worldwide, the information about you that we process when you use the Services in the EU may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA) who work for us, or third-party data processors. This is required for the purposes listed in the How and Why We Use Information section above. We endeavour to ensure that third-party data processors, in line with ours and that comply with GDPR.
You can ask us for more information about the steps we take to protect your personal information when transferring it from the EU.
Ads and Analytics Services Provided by Others
We use third-party services (like Stripe to process payments) in order to enhance or facilitate our Services. Please keep in mind that interacting with these services may mean providing information about yourself to those third parties. For example, payment information will be shared with Stripe for processing. We don’t own or control these third parties, and they have their own rules about information collection, use, and sharing, which you should review before using the software or services.